Some people are concerned about the changes and uncomfortable with what feels like an invasion of privacy. Google is promising to only use the data internally. Just remember they are one of the world’s largest digital advertising companies. They are benefiting from capturing all this data. Will they decide to sell your personal information at some point in time? Who knows what the future holds?
In the meantime, if you want to have some control over your Google data, there are a couple of things you can do.
Check the Google Dashboard. Go to google.com/dashboard and login with your Google account. Review the information that Google is storing and clear out any data you no longer want associated with your account.
Clear your YouTube History. Sign in to Google and click YouTube in the toolbar. Find your user name and select Video Manager. Click History and then Clear Viewing History. Refresh your page and then click to Pause Viewing History.
Opt out of Google Ads. To prevent Google from using your data to sell you ads, opt out using Google Ad Preferences. Google uses search queries and the content of your Gmail messages to give you “personalized” ads. To disable personalized ads, go to Google’s Ad Preferences page and look for Ads on Search and Gmail. Click the Opt out button. You can opt out of personalized ads that appear on other sites by opting out of Ads on the Web.
The Electronic Frontier Foundation has put together some great step-by-step guides for how to clean up your Google history.